Transforming a Local Transport Service into a Fully Automated Booking System
How we helped OmahaFares build a powerful digital ecosystem — website, CRM, branding, SEO, and ads — that delivers consistent bookings 24/7.
About the Client
Omaha Fares is a modern transport and commute service that wanted to build a strong digital foundation. Their goal was clear — create a complete system that consistently brings bookings and builds trust, not just ads that drain money.
The Challenge
No online presence or recognizable brand identity.
Outdated website with low mobile usability and weak trust signals.
No CRM or automation for lead and Tickets management.
Highly competitive industry dominated by established players.
Our Approach
1. Brand Identity & Design
We started with a complete brand overhaul – creating a new logo, color palette, and messaging centered around trust, safety, and convenience.
Every marketing material followed this visual language to build instant recognition and consistency across channels.
2. Website Development
A fast, mobile-first website was developed with a clear and simple booking flow.
- Conversion-optimized layout with strong CTAs.
- Integrated analytics, lead forms, and CRM.
- SEO-ready architecture from day one.
- Built to convert visitors into paying customers effortlessly.
3. CRM Integration
A custom CRM was designed to capture leads from multiple sources — website, social media, and ads.
Automation workflows were implemented for follow-ups, reminders, and customer feedback.
This reduced manual effort and improved conversion rates significantly.
4. Search Engine Optimization (SEO)
We carried out deep keyword research focusing on local commute and ride-booking terms.
- Optimized all on-page elements.
- Built local SEO presence through Google My Business and citations.
- Created content around travel safety, local routes, and FAQs.
5. Paid Ads & Social Media Marketing
We launched precise Google and Meta Ads campaigns targeting high-intent users.
- A/B tested multiple creatives and ad copies.
- Retargeted previous visitors to improve conversion rates.
- Created social content focused on customer trust, safety, and value.
Results
| Metric | Before Working With Us | After 6 Months of Our Strategy | Impact / Insight |
|---|---|---|---|
| Monthly Website Traffic | Less than 500 visits | 5,200+ monthly visits | 10x growth in targeted organic and paid traffic through combined SEO and ad optimization efforts. |
| Conversion Rate | Below 1.5% | 6.8% average conversion rate | Improved UI/UX, better CTAs, and landing page optimization turned casual visitors into customers. |
| Monthly Leads | Around 20 inquiries | 200+ qualified leads every month | Strong lead funnel from website, ads, and CRM automation ensuring higher lead quality. |
| Repeat Customers | Minimal repeat bookings | 38% of total bookings from returning users | CRM automation and remarketing built loyalty and improved repeat business without extra ad spend. |
| Cost per Lead (CPL) | Over $22 per lead | $7.40 average CPL | Optimized ad targeting, keyword tuning, and automation reduced cost by nearly 65%. |
| Revenue Growth | Inconsistent and ad-dependent | 4x increase in overall revenue within six months | Sustainable growth achieved through a balance of organic and paid channels. |
| Customer Response Time | Manual follow-ups taking 24-48 hrs | Automated responses within minutes | Enhanced user experience, faster conversion, and better reputation management. |
We started with no online presence and ended up with a full booking system that runs on autopilot. Every dollar spent brought us real customers. The ROI has been incredible.
Aman Dhall
Owner - Omaha Fares
