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Case Study: Transport · Google Ads · Meta Ads · SEO

$65K Spent. 4x Revenue

How we took a transport booking business from 500 monthly visitors and a 1.5% conversion rate to 5,200+ visitors, 6.8% conversions, and 4x revenue growth in six months.
Google Ads
Meta Ads
SEO & Technical
Website Development
Client

Omaha Fares

Industry

Transport / Travel

Ads Spent

$65,000

Timeline

6 months and ongoing

Primary result

4x

Revenue growth in 6 months

Conversion rate

1.5% → 6.8%

Cost per lead

$22.50 → $7.40

Monthly leads

20 → 200+

Repeat bookings

38%

The Challenge

High Competition. Zero Infrastructure.

Omaha Fares operates in one of the most commoditised online spaces for transport booking. Price comparison sites dominate. Established brands have years of remarketing lists, reviews, and SEO authority. A new entrant needs more than ads. They need a system.

When they came to LeftCliQ, the situation was stark: less than 500 monthly visitors, a conversion rate below 1.5%, and around 20 leads per month. The underlying problem wasn’t traffic or budget it was that there was no conversion architecture. Visitors were arriving and leaving with nothing to hold them, nothing to convince them, and no mechanism to bring them back.

The goal was ambitious: build an integrated growth engine that could handle significant ad spend efficiently, convert a higher proportion of that traffic, and build a customer base that kept coming back all within six months.

The Strategy

Engineering the Growth Engine.

Not just ads. A complete system from custom web architecture to full-funnel ad management to CRM automation built to compound every element of the funnel simultaneously.

Custom Web Architecture

The existing site was built for information, not conversion. We rebuilt the booking experience with a mobile-first, fast-loading platform designed around a single goal: getting a user from landing to confirmed booking in under 60 seconds. Page speed, form design, trust signal placement, and CTA hierarchy were all rebuilt from first principles not templates. Every element was tested against booking completion rate.
Outcome
Conversion rate lifted from below 1.5% to 6.8% average a 4.5x improvement that made every ad dollar immediately more efficient.

Full-Funnel Ad Management

We managed both Google and Meta Ads simultaneously not as independent campaigns but as a coordinated funnel. Google Search captured high-intent “ready to book” queries. Meta Ads handled top-of-funnel awareness and retargeting. Every dollar was tracked through to confirmed booking. Budget allocation shifted weekly based on actual CPL data not assumptions. Total managed spend scaled to $65,000 while maintaining a consistent ROI window.
Outcome
CPL reduced from $22.50 to $7.40 a 67% reduction while lead volume increased from 20 to 200+ per month.

SEO & Organic Foundation

Paid traffic is expensive and stops the moment you stop spending. We built a parallel organic strategy technical SEO, keyword architecture for high-intent booking and route queries, and content targeting transport-related searches. Within six months, profitable keywords moved from nowhere to Pages 1–3, generating a growing stream of zero-cost bookings that reduced paid dependency over time.
Outcome
Organic traffic became a meaningful secondary channel reducing total CAC and creating resilience against ad cost increases.

CRM Automation & Retention

Transport customers are high-frequency repeat buyers if they trust the brand. We built CRM automation to follow up with confirmed bookers, deliver post-journey check-ins, and trigger remarketing sequences timed to likely re-booking windows. This system converted one-time customers into loyal repeat bookers without requiring additional ad spend per repeat booking.
Outcome
38% of all bookings now come from returning customers a repeat rate built entirely through automation, not additional acquisition spend.
The Results

Real Numbers. Total Transformation.

Six months. Every metric moved in the right direction simultaneously because the system was designed to be interconnected, not siloed.

Revenue growth
0 x
Overall revenue 4x within six months driven by higher conversion rates, lower CPL, and 38% repeat booking rate
CPL reduction
0 %
Cost per lead dropped from $22.50 to $7.40 the same budget now generates nearly 3x more qualified leads
Traffic growth
0 x
Monthly visitors grew from 500 to 5,200+ a 10x increase through combined organic and paid optimisation
Meta Ads - Omaha Fares
MetricBeforeAfter 6 MonthsChange
Monthly website trafficLess than 500 visits5,200+ monthly visits+940%
Conversion rateBelow 1.5%6.8% average+353%
Monthly qualified leads~20 enquiries200+ qualified leads+900%
Cost per lead (CPL)$22.50 per lead$7.40 average CPL−67%
Repeat customersMinimal38% of total bookingsBuilt from scratch
Overall revenueInconsistent, ad-dependent4x increase in 6 months+300%
We came in with a decent product and no idea how to sell it digitally. LeftCliQ didn’t just run ads they built the entire system. The website, the tracking, the campaigns, the follow-up automation. Within six months we had more bookings than we could have imagined. The 38% repeat rate is the number I’m most proud of.
Omaha Fares
Transport & Travel Bookings: Full-Funnel Growth Client

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