PPC Advertising Services
Drive Instant Traffic & Conversions to your business
Whether you want to increase conversions, website traffic, or both, our tech-enabled PPC services will help you achieve your goals, plus measure and maximize your ROI from PPC.
There are a lot of businesses running, some are local some global, and some which are hyper-local. After seeing the approach and reach of putting the businesses online, a lot of businesses are coming online nowadays. After having a lot of businesses come online, the competition rises and it becomes difficult for new businesses to survive the competition.
Now imagine a technique by which you can target the right customers and place your business or product right then when the audience searches for that. The process of delighting your customers with tailor-made messages and convincing them and putting them into your sales funnel that leads complete the order is awesome. We can get this done by Pay per Click Advertising (PPC).
Pay per Click is not just creating ads stuffed of keywords, but involves in depth research, testing, refinement and scaling.
PPC Advertisement vs Traditional Advertisement
We all know that internet users are increasing day by day, as the internet reach is increasing, so the users will be increasing proportionally. When a lot of users are there at one place, that can be used for advertising and placing your products there. Coming from the 20th century, most of the users tend towards the traditional advertising ways like Newspaper, TV, or Radio Advertising. On the other hand, the newcomers are leaning towards online advertising. Traditional Advertising is not really dead, but Online Advertising is growing and taking away a big percentage of the market share year after year.
Advertising Intent
Traditional Advertisements have the “PUSH” strategy for acquiring the users. PUSH strategy means it’s shown to the users forcibly. Everyone is aware of Traditional Ads, now imagine that you want to buy a watch and you thinking of which watch is best within your budget. Next Morning you open the newspaper and see the Advertisements for Real Estate, Audi Cars, Kitchen Appliances, and much more.
Then you drive to your office, on your way to the office you are listening to Radio FM and listening to Advertisements for Clubs, Real Estate Agents, Holidays Offers, etc. After you reach home you sat in front of the TV and start watching some movies, In the Advertisements section you will see some random ads and by chance, you see one advertisement for Watch, let’s say Gucci that may cost $650. Now, how interested you will be in buying this watch?
On the other hand, PPC Advertising is based on a PULL strategy, which means your ads only show up, when someone searches about your product or is related to your business type, or when you want them to show up.
This saves up so much money and the customer leans towards that strategy because they are getting the solution to their issues or needs rather than forcing anyone to buy something which they don’t even dream of.
Target
If you want to reach a wider audience then Traditional Advertising is the option for you. But, yes there is always but with traditional advertisement techniques. As the audience gets wider it will be really difficult for you to target your ideal audience without any technology. This is where PPC advertising comes in. With the help you to target your ideal audience based on a wider area, hyper-local area, or even a state. PPC advertisements are shown to users which you choose. You can create different campaigns based on your user area, or interests and target the campaigns based on user location, language, search keywords, and much more.
You can also run the A/B Testing on the campaigns and keep the best campaign running. The more optimized the campaign will be, the more the conversions and the more the ROI.
Cost
The cost is the biggest factor when choosing advertising methods. No one in the business wants to spend more on advertising, as this will increase the customer acquisition cost and decrease the ROI.
In the traditional advertising methods, there is a fixed cost based on the size, audience, time, and more. The dealers send you the prices and you choose the package after that you are ready to go. So your budget is in someone else hands.
On the other hand, in PPC Advertising you can set your own budget, how much you want to spend on the advertisement on daily basis. It’s similar to saying if you are paying only for those users who open up the 8th page in the newspaper, read your advertisement, and call you to enquire more about the product or services. But this is not possible in Traditional Advertisements strategies.
Return on Investment (ROI)
If you are investing in your business without a calculation of Return on Investment (ROI), then you are just wasting your money and efforts to acquire customers for your business. ROI is the main aspect that needs to be checked before spending a single dollar for your business.
You must have heard of the phrase “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
This phrase comes when traditional advertising is the only way to advertise the business. When you use any of the traditional methods for the advertising your business, there is no way to calculate the ROI, but you can manually calculate your ROI
Customer Acquisition Amount = Amount Spent on Advertising / Number of users you got from that
Basically, there is no way you can calculate how many users come after seeing that advertisement till you don’t ask them and that’s a big hectic process. This is why you can’t calculate accurate ROI.
On the other hand, when it comes to PPC Advertising you don’t have to do anything to calculate the ROI, because the dashboard will show you all the stats regarding your campaigns.
You can see how many times your ads are shown to users and from those impressions how many users clicked on your ads, and how many users called from that ad. When you know everything accurately, you can calculate ROI. That will lead to better optimizing your campaigns and getting the most out of them.
CLIENT: UBER EARTH
UberEarth drops its Bounce Rate by 80% by using PPC Advertising.
By using PPC Management services, UberEarth gets users on their website and they also spend time on the website which reduced the bounce rate to 80% and increase page views by 91%.
Explore Pay-per-Click Advertising Plans
We offer no questions asked refund policy for 14 days from the date of start.
Light
$499per month
- Advanced Ad Targeting
- Advertising Creation
- Bid Management & Optimization
- Dedicated Account Manager
- Initial Optimization
- Progressive monthly management
- Google PPC Network
- Google Local Services Ads
- Google Text Ad Remarketing & Banner Remarketing
- Advanced keyword research and selection
- Industry analysis
- Initial campaign development & strategy
- Ad campaign copywriting
- 1 Consultation/ Month
- Ongoing keyword development and tweaking
- Dynamic keyword insertion into ads
- Google analytics integration & goal tracking
- PPC account settings monitoring
- Monthly performance & analysis reporting
- Monthly Spend > $3,500
Pro
$699per month
- Advanced Ad Targeting
- Advertising Creation
- Bid Management & Optimization
- Dedicated Account Manager
- Initial Optimization
- Progressive monthly management
- Google PPC Network
- Google Local Services Ads
- Google Text Ad Remarketing & Banner Remarketing
- Advanced keyword research and selection
- Industry analysis
- Initial campaign development & strategy
- Ad campaign copywriting
- 2 Consultation/ Month
- Ongoing keyword development and tweaking
- Dynamic keyword insertion into ads
- Google analytics integration & goal tracking
- PPC account settings monitoring
- Monthly performance & analysis reporting
- Google Shopping Management
- Bing PPC Networks
- International PPC campaign management
- 15 Second Video Ad
- Monthly Spend > $7,000
Enterprise
$999per month
- Advanced Ad Targeting
- Advertising Creation
- Bid Management & Optimization
- Dedicated Account Manager
- Initial Optimization
- Progressive monthly management
- Google PPC Network
- Google Local Services Ads
- Google Text Ad Remarketing & Banner Remarketing
- Advanced keyword research and selection
- Industry analysis
- Initial campaign development & strategy
- Ad campaign copywriting
- 4 Consultation/ Month
- Ongoing keyword development and tweaking
- Dynamic keyword insertion into ads
- Google analytics integration & goal tracking
- PPC account settings monitoring
- Monthly performance & analysis reporting
- Google Shopping Management
- Bing PPC Networks
- International PPC campaign management
- 15 Second Video Ad
- Monthly Spend > $10,00
Pay per Click Advertising (PPC Advertising) Statistics that matters
One of the main reason why people and business hesitate in using PPC advertising is that people either don’t have proper knowledge of the process and the technology running behind the processor because they are not sure about the results it bring to their business. Will the money spent on the Advertising process is worth it? Let’s clarify some facts regarding the PPC Advertising.
- 50% of consumers landing on an ecommerce website from PPC ad campaigns are more likely to purchase products.
- 1/3 of users click on a Google search ad because these ads directly answer their queries.
- Search ads can boost brand awareness up to 80%.
- 78% of local searches using mobile phones result in offline purchases.
- Ad campaigns on Google’s display network have proven to boost web traffic by up to 300%.
- The average click-through rate (CTR) for an ad in the first position of SERPs is 7.94%.
- 49% of users click on Google’s text ads, 31% on shopping ads and 16% on Video ads.
Types of Google Ads – Which Is Right for You?
There are a lot of Advertising types recommended by Google, not all ads are right for your business. Our PPC Advertising experts will help you select which one is good for you depending on your needs and business type.
Here is the type of ads that are recommended by Google based on your objectives.
Sales
Drive sales online, in app, by phone or in store
• Search
• Display
• Shopping
Leads
Get leads and other conversions by encouraging customers to take action
• Search
• Display
• Shopping
• Video
Website traffic
Get the right people to visit your website
• Search
• Display
• Shopping
• Video
Product and brand consideration
Encourage people to explore your products or services
• Video
Local store visits and promotions
Drive visits to local shops, including restaurants and dealerships.
• Performance Max
• Local
Brand awareness and reach
Reach a broad audience and build awareness
• Display
• Video
App promotion
Get more installs, interactions and pre-registrations for your app
• App Install
campaign without a goal's guidance
Choose a campaign type first, without a recommendation based on your objective.
Search • Performance Max • Display • Shopping • Video • App • Smart • Local • Discovery
Looking for custom plans and pricing? Request a proposal to receive yours.
We offer no questions asked refund policy for 14 days from thedate of start.
What do our PPC services include?
- We provide you with a dedicated PPC Advertising Campaign Manager.
- Your Dedicated PPC Advertising manager creates a custom PPC strategy for your business, industry, and goals.
- They will research and provide you with anywhere from 500 to 5,000 keywords for your campaign optimizations.
- We will provide you access to Analytics by LeftCliQ, which helped our clients optimize their PPC Advertising Campaigns.
- We target Google (including search and display), Bing, Gmail, and YouTube (if needed).
- Your PPC Advertising Manager will use advanced artificial intelligence to research competitor ad strategies.
- They will develop custom ad campaign content, which we then are tested for performance.
- Your PPC Advertising Manager will manage ad bids strategically to maximize your return on ad spend.
- We will optimize current ad copy, design, and targeting to improve performance.
- We will monitor and update account settings to ensure PPC Advertising performance.
- We will provide regular reports to keep your business up-to-date and change the strategies if needed.
Reasons PPC Advertising extremely matters for your business.
There are several reasons, why you should use PPC advertising for your business. Not only it’s a well-developed technology to get your sales up, but it can be cost-effective as well when done by the experts. If no expert is used, you can put your Account balance to ZERO within minutes.
If you’re not already convinced, let’s talk a little more about each.