GOOGLE

I don’t think that there must be any place for google as a search engine. With over 70% market share, Google is the most used search engine all over the world. That’s the only reason most of the agencies uses google as standard and optimize your website for Google only. Being the Big Daddy, Google becomes the synonym of the word “SAERCH”. You must have heard from someone saying hey, “did you google it?” or just “Google It”. In addition to this Google captures almost 85% of the mobile traffic which comes from the Android Phones used all over. With constantly improving algorithms, Google is the first option to choose from for most of the agencies and make it more popular.

BING

Being the competitor of Google, Bing, created by Microsoft rakes in second place and captures 33% of the market. Bing is the default search engine on Microsoft devices and Microsoft Edge as well. Being in the industry from last 10 years. We can say that there are a lot of people in US and Canada which use the default setting of the computer they are using. Bing comes to market by one motive that they will be providing users, the best results rather than the thousands of results given by google. If you search the same phrase on Google and Bing, you will see that where google will show you 10s of thousands of results, Bing just show you hand full of results and those will resolve your query for sure. This becomes the reason people start using Bing just to get the filtered results and get the job done quickly. But google being the big player, spends a lot to browsers so that they set Google as Default search engine. And it is said that almost 95% users uses the same search engines which were set by the browser by default.

BAIDU

China has alternative to everything in the world, because they have legalized the piracy. So no matter what, you will find a copy in China. Baidu is the clone alternate of Google by China. You can’t use Google services like google search, YouTube, Google Maps in China. So they came up with their own. Baidu takes the 75% of the china’s market. If you want to target the Asian market especially China, You can’t miss Baidu. It’s similar to Google and work similar to that. The only different thing is Baidu is in Mandarin.

YAHOO!

Being the most used search engine in its days, yahoo just has market share of 3%. There were time when Google CEO went to Yahoo office and ask them to buy Google, but they denied the deal, and come today, Yahoo is a search engine which is powered by Bing. Yes Bing is the one which provide search results to Yahoo. But still it’s used by around 600 million monthly users and has over all 1 Billion active users which uses services by Yahoo most probability Yahoo Mail, Answers and Yahoo Chat.

ASK.COM

Like Yahoo is powered by Bing, most of the searches made on Ask.com is powered by Google. Ask.com is used by approx. 0.4% of the internet users. Still Ask.com comes in the list because they have their own Algorithm which gives important to expertise of the business on certain topic rather than being popular one. Ask.com is based on Question Answer formats

DUCKDUCKGO

Where all the search engines tracks us and sell our data to third party businesses, like what you search, where you go and much more, which is used to show you Targeted Ads while you search for anything. DuckDuckGo comes into market with different agenda. This search engine is created by a Non-Profit Organization. The Tagline of DuckDuckGo is “The Search Engine which don’t track you”. Means it don’t store what you search, neither track your location or anything, so that you don’t see any targeted ads. This is google for people who are too much curious about their privacy. With around 30 million searches every day DuckDuckGo slowly becoming the choice of users.