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About the Client
Tricity Property Guru is a Chandigarh-based real estate brand focused on residential and commercial projects in the Tricity area. They started 4 years back and wasted almost 2.5 years in the market with different agencies getting almost nothing in return, before getting in touch with us.
The Challenge
Website wasn’t converting visitors into inquiries.
Brand lacked consistent digital identity.
Competition dominated paid ads.
No lead system from YouTube or organic sources.
Our Approach
We designed a complete 360° marketing strategy that positioned TricityPropertyGuru as the go-to real estate brand in the region.
Our focus was to create trust, visibility, and consistent inbound leads through an integrated digital ecosystem — where every channel supports each other.
1. Brand Strategy & Positioning
We started with the brand foundation. Before running any ads, we wanted the business to look professional, reliable, and easy to remember.
- Defined a clear value proposition that focused on expertise and credibility.
- Designed a modern visual identity including logo, color palette, and typography.
- Created a consistent brand language for social media, YouTube, and ad creatives.
- Documented the style in brand guidelines for future use.
Result: The business began to look premium and trustworthy, which helped increase conversions across all channels.
2. Website Development & Conversion Optimization
The website was redesigned to generate leads instead of just showing listings.
- Built a conversion-focused layout with visible CTAs and enquiry forms.
- Added smart lead capture tools like sticky forms and floating buttons.
- Improved mobile responsiveness, SEO structure, and page speed.
- Integrated CRM tools to ensure every lead is captured and tracked properly.
Result: The website bounce rate dropped by over 40%, and lead submissions increased significantly.
3. YouTube Video Marketing
YouTube became the strongest lead channel for the brand. Our goal was to create content that educates, engages, and converts without spending on ads.
- Produced property walkthroughs, local area reviews, and buyer education videos.
- Optimized titles, descriptions, and thumbnails for YouTube search visibility.
- Added clear CTAs in videos to drive users to the website and WhatsApp.
- Used community posts and comments to keep the audience engaged.
Result: More than 3,500 organic leads were generated directly from YouTube without any ad spend.
4. Paid Advertising (Google and Meta)
After building organic traction, we scaled growth with paid campaigns focused on conversion efficiency.
Google Ads
- Targeted high-intent keywords like “flats in Mohali” and “plots in Chandigarh”.
- Created custom landing pages for each campaign to improve relevance.
- Used call and lead extensions to capture immediate inquiries.
Meta Ads (Facebook and Instagram)
- Designed carousel, video, and testimonial ads that highlighted key projects.
- Targeted audiences based on location, interests, and income.
- Ran retargeting campaigns to re-engage users who had interacted with the website or videos.
Result: Paid ads brought a steady flow of qualified leads with a cost per lead below industry average.
5. Analytics and Ongoing Optimization
We tracked every action across platforms to ensure growth stayed consistent.
- Used Google Analytics, Search Console, and YouTube Insights to measure performance.
- Made regular updates to video titles, landing pages, and ad copies based on results.
- Maintained a balance between organic growth and paid campaigns for long-term stability.
Result: A self-sustaining marketing ecosystem that keeps generating high-quality leads month after month.
Results
| Metric | Before / Early Stage | After Strategy Implementation |
|---|---|---|
| Organic Leads from YouTube | Near zero or minimal before video strategy | ≈ 3,500 organic leads from YouTube alone without any ads — significant proof of video content’s power |
| Paid Leads / PPC Performance | CPL high, fewer leads, less targeting clarity | Substantial improvement in CPL; more high-quality leads; better ROI (exact figures to insert) |
| Brand Visibility | Low awareness, few video followers, modest site traffic | Increased brand awareness via video views, social proof from video engagements, higher site traffic from both organic and paid sources |
| Website Conversions | Lower conversion rates, perhaps weak lead flow | Better conversion rates due to improved UX, clearer CTAs, more trust signals (from videos, branding) |
| Overall ROI | Dependency on paid channels or referrals | More balanced lead sources; video resource yielding leads at negligible cost; paid channels now more efficient |
