Tricity Property Guru: 3,500+ Organic Leads from YouTube.
How we built a 360° digital ecosystem that transformed a local real estate brand into a market authority, generating thousands of leads without spending a dollar on YouTube ads.
The Challenge
High Competition. Low Visibility.
In the crowded Chandigarh real estate market, trust is everything. Tricity Property Guru had no consistent digital identity and was struggling to compete with giants in paid search. Their website wasn’t converting, and they were missing out on the massive potential of video-driven lead generation.
The 360° Execution
Engineering a Self-Sustaining System.
Identity & Trust Build
We created a premium visual identity. If you want high-value buyers, you have to look like a high-value brand.
YouTube Authority Engine
This was the game-changer. We produced property walkthroughs and buyer education videos that positioned the owner as a trusted expert. This created a flow of 3,500+ organic leads.
Conversion-First Website
We redesigned the site to stop the "bounce." By adding clear calls-to-action and smart lead capture tools, we turned visitors into inquiries.
Precision Ads (Google & Meta)
Once the foundation was solid, we used paid ads to scale. We targeted "ready-to-buy" keywords and used retargeting to bring back users who had already watched the videos.
223k views
100k views
90k views
Results
Massive Scale. Proven ROI.
| Metric | Before / Early Stage | After Strategy Implementation |
|---|---|---|
| Organic Leads from YouTube | Near zero or minimal before video strategy | ≈ 3,500 organic leads from YouTube alone without any ads — significant proof of video content’s power |
| Paid Leads / PPC Performance | CPL high, fewer leads, less targeting clarity | Substantial improvement in CPL; more high-quality leads; better ROI (exact figures to insert) |
| Brand Visibility | Low awareness, few video followers, modest site traffic | Increased brand awareness via video views, social proof from video engagements, higher site traffic from both organic and paid sources |
| Website Conversions | Lower conversion rates, perhaps weak lead flow | Better conversion rates due to improved UX, clearer CTAs, more trust signals (from videos, branding) |
| Overall ROI | Dependency on paid channels or referrals | More balanced lead sources; video resource yielding leads at negligible cost; paid channels now more efficient |
Our YouTube channel became our biggest lead source. We now receive hundreds of inquiries every month - all organic.
Mohit Chaudhary
Owner - Tricity Property Guru
Ready to Stop Buying Leads and Start Owning Them?
Most agencies just run ads. We build ecosystems that work even when the ads are turned off. Let’s audit your market and see if a video-first strategy can unlock thousands of leads for your brand.